BP Visco keeps your vehicle’s engine up to 30% cleaner than ordinary lubricants. Our task was to convey this message whilst avoiding the usual crowded channels and charm motorists into trial.
Being in the desert, Dubai is a pretty dusty place. With a habit of settling on cars, the dust allowed us to turn car bonnets into eye-catching artworks - showing BP Visco’s “clean” effect on the engine. Cars were parked and driven all over Dubai, while stenciled fliers were left for motorists offering them 30% off their next BP Visco oil change.
Dustvertising caught the eye of Dubai’s motorists and the international blogging community. With the increased brand awareness and promotional activity, a campaign that cost a few hundred dollars had a huge impact.
Awards:
Being in the desert, Dubai is a pretty dusty place. With a habit of settling on cars, the dust allowed us to turn car bonnets into eye-catching artworks - showing BP Visco’s “clean” effect on the engine. Cars were parked and driven all over Dubai, while stenciled fliers were left for motorists offering them 30% off their next BP Visco oil change.
Dustvertising caught the eye of Dubai’s motorists and the international blogging community. With the increased brand awareness and promotional activity, a campaign that cost a few hundred dollars had a huge impact.
Awards:
Dubai Lynx: Grand Prix Promo and Activation
'Keeps your engine up to 30% cleaner - BP Visco'
Brush away the dust
Remove stencil to reveal the message
Stencil flier which gave motorists 30% off their next oil change
We stenciled lots of cars!
